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Behind the scenes of the 'Crave More' campaign | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
By Chris Powell/Marketing magazine

When Loblaw’s set out to reposition its President’s Choice (PC) brand to appeal to more food-savvy Canadians, “Crave more” was more than just a consumer-facing tagline – it was a wide-ranging philosophy applied to, among other things, its relationships with media vendors.

http://www.canadiangrocer.com/top-stories/behind-the-scenes-of-the-crave-more-campaign-44912
 

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